Meta makes money on advertising. They are not paying 30% fees on ad spend. Meta does lose revenue when Apple and Google introduce privacy features and decrease

Meta makes money on advertising. They are not paying 30% fees on ad spend. Meta does lose revenue when Apple and Google introduce privacy features and decrease ad tracking efficacy. They also hate that unlike the web, where their cookies and tracking pixels provided near 100% coverage of your behaviour, on your phone you might be doing something that they can’t log and analyse.