> In an era of mass production, taste moves up the market, but it never quite goes away. I agree with the points in your version, and the part above is the “me

> In an era of mass production, taste moves up the market, but it never quite goes away. I agree with the points in your version, and the part above is the “meat and potatoes” for me. I too am unsure about how much did the author intend to say something similar. The main area where I disagree with the original post is this apparent fusing of subjective/personal taste driven value and market rewards driven value. To summarize/clarify my view using the Aeron and Eames chair examples from your version 1. I agree that someone had to pursue their taste/vision for those products even when they could’ve “gotten away” with producing something mass produced and mediocre. And that pursuing their taste/vision likely became more feasible once the technology allowed them to focus on the “taste” while taking care of the boilerplate. 2. But, I will also add that the market actually saw value in Aeron and Eames chairs and rewarded their creators. It would’ve been incongruent for those creators to assert that their chairs were superior merely because they chose to pursue their taste/vision.