Who is "we"? What of the people who are already very comfortable and happy living humble lives without keeping up with the current cutting edge of technology? T

Who is "we"? What of the people who are already very comfortable and happy living humble lives without keeping up with the current cutting edge of technology? The person content to sit on the shore and fish at a slow pace? To wander off into the woods and read a book for a few days? Must they "accelerate" and "keep up"? Do they truly suffer if they don't? If they're happy doing so now, will they be unhappy in the future if they continue down their chosen paths?