They look at: - qualities of the founder/team - the product you're pitching - traction (growth rate, # paying clients, etc) If you're at the idea stage,

They look at: - qualities of the founder/team - the product you're pitching - traction (growth rate, # paying clients, etc) If you're at the idea stage, stress how you can monetize, and how much the costs are to get to a proof of concept / prototype. Most importantly, validate that there is a market for what you're pitching.