9 ms·

This is a cool idea for a project! The closest equivalent I'm aware of is Qubit OpenTag (https://github.com/QubitProducts/OpenTag https://github.com/QubitProduc

This is a cool idea for a project! The closest equivalent I'm aware of is Qubit OpenTag (https://github.com/QubitProducts/OpenTag https://github.com/QubitProducts/OpenTag). I'm interested in adding SnowPlow support to this (https://github.com/snowplow/snowplow https://github.com/snowplow/snowplow) - our tracking API is very similar to Google Analytics's. We've just gone through the quite involved exercise of mapping SnowPlow to Google Tag Manager (http://snowplowanalytics.com/blog/2012/11/16/integrating-snowplow-with-google-tag-manager/ http://snowplowanalytics.com/blog/2012/11/16/integrating-sno...) so I was a bit surprised in the code to see this mapping for GA events: track : function (event, properties) { window._gaq.push(['_trackEvent', 'All', event]); } I'm a bit confused by this - how would I use analytics.js to pass through all the valid data that I can log in a GA event or indeed SnowPlow event - https://github.com/snowplow/snowplow/wiki/javascript-tracker#wiki-events https://github.com/snowplow/snowplow/wiki/javascript-tracker... I think you might be making the assumption that events consist of an event name plus arbitrary JSON envelope. This is a very MixPanelish view of the world - it doesn't really translate to Google Analytics, Piwik, SnowPlow, Omniture...

ianstormtaylor 14y ago
Really good points. I think there is definitely a way for the Mixpanel-esque API to map cleanly via a decided on spec to the GA-style API with 'category' and 'label'. We are thinking about how to solve this in the nicest way possible for the developer right now!
- alexatkeplar 14y ago
  It's going to be really hard to make a generic, non-lossy mapping in a static, stateless JS script. Have you looked at Google's dataLayer as an alternative yet? The setup guide for SnowPlow + dataLayer is here in case it's interesting: https://github.com/snowplow/snowplow/wiki/Integrating-javascript-tags-with-Google-Tag-Manager https://github.com/snowplow/snowplow/wiki/Integrating-javasc... The dataLayer approach seems really sound to us - here's hoping other tag management solutions move to something similar (or standardise on Google's dataLayer API).

ianstormtaylor 14y ago

Really good points. I think there is definitely a way for the Mixpanel-esque API to map cleanly via a decided on spec to the GA-style API with 'category' and 'label'. We are thinking about how to solve this in the nicest way possible for the developer right now!

alexatkeplar 14y ago
It's going to be really hard to make a generic, non-lossy mapping in a static, stateless JS script. Have you looked at Google's dataLayer as an alternative yet? The setup guide for SnowPlow + dataLayer is here in case it's interesting: https://github.com/snowplow/snowplow/wiki/Integrating-javascript-tags-with-Google-Tag-Manager https://github.com/snowplow/snowplow/wiki/Integrating-javasc... The dataLayer approach seems really sound to us - here's hoping other tag management solutions move to something similar (or standardise on Google's dataLayer API).