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"Age verification"?? No! It's ID verification. Advertisers will pay a lot more if they have accurate demographic data associated with a cookie. In a previous j
by mlmonkey 2mo ago
"Age verification"?? No! It's ID verification. Advertisers will pay a lot more if they have accurate demographic data associated with a cookie.
In a previous job, our company licensed data from Experian, and in realtime, we could attached an Experian ID with every Ad request sent to the Ad exchange(s). It significantly boosted our revenues, enough that the millions we were paying Experian for the data was worth it. This was 15 years ago, so memory is fuzzy.