The product is the thing, and the product can be viewed differently to different people in different regions with different motivations. A landing page shouldn

The product is the thing, and the product can be viewed differently to different people in different regions with different motivations. A landing page shouldn't dramatize anything. Businesses need landing pages to allow for segmentation and to continually refine your message based on the audience. I have yet to come across a marketing agency that recommends against the use of landing pages.