Given that they're a non-profit membership association with explicitly political goals where every new user represents a direct cost to the organization, and no

Given that they're a non-profit membership association with explicitly political goals where every new user represents a direct cost to the organization, and not a startup on a comfortable cushion of VC moneybags looking to pump the numbers for a quick acquisition, I very much doubt that a "growth strategy" is what they're going for here.