It's a question of "value created" vs "value captured". They captured about as much value as the risk-free rate of return. Value that is created but not captur

It's a question of "value created" vs "value captured". They captured about as much value as the risk-free rate of return. Value that is created but not captured (e.g. the value of consumers enjoying games and consoles above and beyond the price that those consumers paid) is typically not considered when making business decisions.