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Tons of traditional companies have x-relations employees, they're just not titled as such. Attending trade shows, developing distributor relationships, construc
by gordonhart 3mo ago
Tons of traditional companies have x-relations employees, they're just not titled as such. Attending trade shows, developing distributor relationships, constructing and distributing demo materials, building local/state/federal government support networks, driving the branded truck around town — all of these are very common in non-tech industries and are basically analogous to DevRel engineer responsibilities.
- tptacek 3mo agoIt's also an enormous and heavily specialized market, so where an aerospace company might need only a small staff of people who speak aeroese to vendors and clients, if you're selling developer tools you probably need a bunch just for coverage of all the different venues you operate in.