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wouldn't "useful ad" imply either 1) clicking through and buying the product or service, or else 2) building up a positive brand association to help increase sa
by fumblebee 3mo ago
wouldn't "useful ad" imply either 1) clicking through and buying the product or service, or else 2) building up a positive brand association to help increase sales later?
remembering an advert correlates but is different to it being valuable.
- svachalek 3mo agoYeah I remember some studies showed this with overly sexy ads. They were very memorable to the audience but all they remembered was hot chicks, they couldn't recall the product.