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Definitely! Gen Z & A value uniqueness and authenticity. I think the customization options will resonate a lot with them.
by cvdub 3mo ago
Definitely!
Gen Z & A value uniqueness and authenticity. I think the customization options will resonate a lot with them.
- overfeed 3mo agoI heard cars with zany colors get stuck on the sales lot for much longer than boring colors. If that is true, customizations lower the value on the secondary market relative to factory restrained factory options, and the owners may get lowballed when trading in their cars, or will invest more time of selling as a 1st party. If car colors were not mired in paperwork, I imagine dealers would respray them some shade of Millennial-gray, similar to realtors' M.O. when prepping homes for sale.
- lotsofpulp 3mo ago> If car colors were not mired in paperwork, I imagine dealers would respray them some shade of Millennial-gray, similar to realtors' M.O. when prepping homes for sale. It is far more difficult to properly paint a vehicle than it is to paint a house.