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Facebook innovation is their ads algo. They copy existing consumer success (which is incredibly difficult to create), and then execute it incredibly well.
by ahstilde 3mo ago
Facebook innovation is their ads algo. They copy existing consumer success (which is incredibly difficult to create), and then execute it incredibly well.
- dgellow 3mo ago> and then execute it incredibly well ...sometimes
- rchaud 3mo agoFacebook hired a bunch of people from Google's search ads division to basically replicate their real-time bidding system. Their innovation isn't in ads, it's in creating a sticky app experience that downranks posts with external URLs to keep people on their site, one that's now fine-tuned to retain the lowest-common denominator of technology user (boomers). Ironically, a segment that the OG Facebook avoided like the plague is now their bread and butter. People who don't understand nor care about how the system works are the ones most likely to click on targeted ads, share sensationalist slop and comment positively on AI videos of of Hegseth fighting Godzilla. And even then, for ad buyers, the ROI is a complete crapshoot because of how purchase attribution works on every ads platform. Every ad platform puts their marketing pixel on your site, and they all try to take credit for every sale made on it.
- eikeq1 3mo agoNot just that he hired Sheryl sandberg lmao. She basically ran the firm whilst Zuck thought about who to buy to secure a monopoly position. He got lucky more than anything else - had the instagam guys not given in, meta would not be worth anything close to what it is today.