And the regulation doesn't need to be overly complicated: * Ban targeted ads or make them opt in; * Ban targeted content or make it opt in; * Enforce the use

And the regulation doesn't need to be overly complicated: * Ban targeted ads or make them opt in; * Ban targeted content or make it opt in; * Enforce the use of a do not track header - if the user does not want to be tracked a simple browser or OS setting should be enough.