Agreed that it's exaggeration. Adblockers are possible, they're just severely kneecapped. It will still remove most ads, but it opens the door for more ads that

Agreed that it's exaggeration. Adblockers are possible, they're just severely kneecapped. It will still remove most ads, but it opens the door for more ads that can't be blocked by the present means. Ad providers and blockers have always been in an arms race, and this change halts one of the race participants in their tracks. That is something significant, especially for an ad company.