Simple, maybe too simple of a generalization of certain market dynamics. For one thing, all businesses can be broken down to two or more sub-processes, and the

Simple, maybe too simple of a generalization of certain market dynamics. For one thing, all businesses can be broken down to two or more sub-processes, and the flip seems to indicate the fact that there are overlaps between the role of the buyer and seller, or between the supply and demand sides of the market. What matters is how might one might apply the heuristic to one's business - if it helps you, then power to you. God speed.