You're false. Research has shown that if people like sound A, they will like it even better when you play sound A louder. The change in mixing and mastering ca

You're false. Research has shown that if people like sound A, they will like it even better when you play sound A louder. The change in mixing and mastering can be largely explained by people changing the way they consume it. Eg. people watch more movies on netflix than in a cinema. People used to sit in a room with a record player, now they listen in their car or headphones while doing other stuff.