Fun fact: it mostly does now (varies by market, but the big players have mostly adopted it). It hasn't changed much. As others have observed, the underlying rea

Fun fact: it mostly does now (varies by market, but the big players have mostly adopted it). It hasn't changed much. As others have observed, the underlying reality is that the mega-acts are inherently supply-constrained, and (enough) people are in fact willing to pay those prices.