6 ms·
Seems a little dubious to claim that the increase in donations was a direct result of increased speed. The nature of the election cycle seems like more donation
by sshconnection 14y ago
Seems a little dubious to claim that the increase in donations was a direct result of increased speed. The nature of the election cycle seems like more donations would take place as campaigning ramped up and the election date drew nearer. Were those kind of external factors accounted for in your analysis?
Still, very interesting writeup and congrats!
- kylerush 14y agoThe increase in performance that I mentioned is directly due to the performance increase. We built identical pages on both platforms and tested them against each other at the same moment in time. The only difference between the two pages was the page load time. Because we removed all other variables (time, appearance, functionality, etc.) we can say that the 60% performance increase lifted conversions by 14%.