If a CTO said something in the woods, and no one re-posted it, are they still a CTO or just a crazy person screaming in the woods? By amplifying his message y

If a CTO said something in the woods, and no one re-posted it, are they still a CTO or just a crazy person screaming in the woods? By amplifying his message you are justifying his job, position, and standing. This got me thinking on a new way to improve the news: Instead of reporting on the empty words people say, only report on what they have done, example: a) Elon Musks says SpaceX is the best thing ever worth the most money ever because he is greatest person ever. as opposed to: b) SpaceX, run by Elon Musk, is currently Making $X per quarter, they do this by ......