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I’m interested as to who this is testing. I see double click coverage, Amazon coverage, and a tiny amount of Facebook, but missing a lot of large players in th
by blackjack_ 3mo ago
I’m interested as to who this is testing.
I see double click coverage, Amazon coverage, and a tiny amount of Facebook, but missing a lot of large players in the adtech space. I don’t see Microsoft being explicitly called here.
Then from the large scale independent companies I see none of them on here? Shouldn’t you try Trade desk, Magnite, Applovin, Criteo, Xandr as well?
Then you would want to check vs data brokers as well; Experian, Equifax, Axciom, Epsilon, LexisNexus, Liveramp, and CoreLogic at minimum.