10 ms·

I’m guessing the Neo attracts a lot of new Apple customers, many of which will become subscribers of higher margin Apple services & apps in the App Store.

• rjrjrjrj 4mo ago
  New Mac customers, perhaps. But new Apple customers? The vast majority of Neo buyers almost certainly already have an iPhone.
  • GeekyBear 4mo ago
    I saw a recent report stating that the Neo was selling well in India, where the iPhone's share is negligible.