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Martin Scorsese Is Embracing A.I.
- stephen37 4mo agoMartin Scorsese is backing Black Forest Labs, the company famous for FLUX models.
- trollbridge 4mo agoNot to be confused with the other Flux that is currently having a legal dispute with Adafruit.
- dfxm12 4mo agoBacking as in vouching for, or backing as in investing in?
- basisword 4mo agoEasy to do when you're 83 and won't be around to suffer the consequences.
- alex_suzuki 4mo agoTo me this feels like being edgy on purpose… “Look everybody, I’m still relevant!”
- steego 4mo agoI’m going to be around for the consequences. What do you project them to be?
- maplethorpe 4mo agoScorcese understands that Hollywood's ultimate limiting factor is the number of available actors. A finite pool of actors means a finite pool of movies. Removing this limitation means that, just like an AI image generator can generate any image imaginable, a future movie generator will be able to generate every movie imaginable, at the click of a button.
- sdevonoes 4mo agoWouldn’t that devalue movies, though? For the consumer is great, but for the people in the industry… I guess it doesn’t sound that great?
- coinfused 4mo agoWhy would anyone want that? I don't want infinite movies, I don't have infinite time. I'd rather have intent over quantity. There is already an abundance of content, a century of cinema. Who actually wants this and why?
- voidfunc 4mo agoBut what if you could have the movie you want exactly with the story and characters as you envision them. You may not want that still, but I guarantee you there are people that will.
- tekno45 4mo agowhats the point of media so customized nobody else gets it? its not like you're writing a story for yourself.
- kys11 4mo ago[dead]
- estebank 4mo agoI read books and watch movies to engage and be moved by stories I didn't know I wanted, that surprise me and/or leave me thinking for a while. I loved Annihilation and it's sequels, not knowing what I was getting into. I would never have come up with those stories. And a one to one translation of the text to screen would have left us without an interesting movie on its own right.
- opto 4mo agoWhen there is a large portion of society that realises this is a way to say, "what if I had every social interaction in the setting I want, with the characters I want, with the response I want, where I say exactly the right thing" and choose to spend all of their leisure hours generating imaginary worlds to make them feel better there will still be people saying, "and so what if they do? If people will pay for it, ultimately the market decides"
- josefritzishere 4mo agogross
- olivierestsage 4mo agoI've noticed a tendency among people who have built careers known for visionary, forward-thinking work that they hesitate to make the natural move into more "conservative" positions/approaches as they age. This leads to missteps, because as one ages, one inevitably becomes further removed from the zeitgeist. On paper, embracing AI might seem like a great idea if you don't want to become an old fogey, but not all changes are positive and I doubt this decision will age well
- msabalau 4mo agoGiven that, according to the article, he's just using it for storyboarding, in attempt to better communicate a vision to a range of human contributors, it's really unclear how this decision will "age badly." either this is a stronger way to create storyboards or it isn't. Presumably he has the experience to evaluate if this is likely to actually help or not. Or at least if it is worth exploring. It is rather unclear why you believe he is likely wrong, aside from conjuring up rather ageist speculations about his motives.
- nonethewiser 4mo ago>On paper, embracing AI might seem like a great idea if you don't want to become an old fogey, but not all changes are positive and I doubt this decision will age well I imagine the whole industry is going to use more and more AI. There may be some hiccups on the forefront but I definitely dont think it will be some direction that gets abandoned.
- CuriouslyC 4mo agoAI is just the next step in VFX. Game studios are leaning into it heavily for asset generation as well. These assets are still hand touched for style and composed by humans, but a lot of this work was previously done by outsourced workers/art grunts/asset packs so it's not really a quality loss.
- kgwxd 4mo agoMoney is also a huge factor in becoming removed from the zeitgeist.
- 4mo ago
- Frieren 4mo agoA.I. like in generating crowds, simulating physics, improving effects... or Large Language Models and Image Generation? AI means a lot of different things, I wish I could read the article.
- john_strinlai 4mo agogenerative ai for story-boarding. (i typically find nytimes works if you disable scripts)
- elpocko 4mo ago[flagged]
- num42 4mo agoMartin Scorsese x Black Forest Labs https://www.youtube.com/watch?v=N4jl4htAcuM https://www.youtube.com/watch?v=N4jl4htAcuM
- thr0waway001 4mo agoThis is a recession indicator.
- brettermeier 4mo agoGiftet Link from Reddit: https://www.nytimes.com/2026/06/02/business/media/martin-scorsese-artificial-intelligence.html?unlocked_article_code=1.nFA.4VTZ.y6gBI7ZJ1f5R https://www.nytimes.com/2026/06/02/business/media/martin-sco... (Source: https://www.reddit.com/r/movies/comments/1tur7ku/comment/opbh6vu/ https://www.reddit.com/r/movies/comments/1tur7ku/comment/opb...)
- firefoxd 4mo agoThat's right. All their computers will have grammarly installed by default now. /jk Ai is too broad a term even when it comes to movies. Which part of the pipeline will include an AI tool? Or are we saying he is going to prompt Seedance to generate an entire movie?
- john_strinlai 4mo agohe specifically mentions generative ai for storyboarding in the article Mr. Scorsese declined an interview request. But it was clear that his A.I. endorsement had limits. His statement and accompanying video were entirely related to storyboarding, which is the process of visually mapping out a film before cameras roll.
- hdndjsbbs 4mo agoTFA says he's using it for storyboarding. This doesn't seem like a huge deal, but film is a visual medium! The closer your pre-viz and storyboarding looks to reality, the more you're going to tend to stick to it when you're actually filming. You want your rough drafts to have a roughness that conveys your level of confidence. If your AI first draft looks polished people may feel more pressure not to deviate. I find these hand-drawn Taxi Drivers storyboards very charming even though they obviously don't map cleanly to shots in the film. This is what you're giving up if you just tell an AI "give me a close up of Travis Bickle's face" https://boords.com/blog/martin-scorseses-hand-drawn-taxi-driver-storyboards-and-the-stories-behind https://boords.com/blog/martin-scorseses-hand-drawn-taxi-dri...
- KevinMS 4mo ago> TFA says he's using it for storyboarding. I'm not a fan of AI but this seems like a legit use for it. Story boarding is basically film prototyping, and one of AI's legit uses seems to be prototyping.
- thatmf 4mo ago> Martin Scorsese, the living embodiment of cinema as high art and a conscience for modern Hollywood That's some ChatGPT-level glazing. No one thinks this. Unless they also think that, like, Bob Dylan is the voice of Gen Z.
- throwaway613746 4mo ago[dead]
- hopelessluca 4mo agoMy comment won't add anything meaningful to the discussion, but this does seem to validate the new AI slop being generated on YouTube and other social media platforms, with influencers starting a new wave under the motto. If Marty embraces it, why not us? /s
- N1ckFG 4mo agoAn imo fascinating wrinkle that the article doesn't get into, Black Forest's main use case for their Flux models is "analytical" (modifying the user's pre-existing material, storyboards in this case) rather than "generative" (modifying stored material from the model's training corpus). In my experience with these tools so far, the analytical approach is more filmmaker-friendly, with image models fitting comfortably into well-established rendering and compositing roles. Meanwhile my current guess is that creative applications of the generative approach are going to end up looking a lot more like gamedev than filmmaking.
- xtiansimon 4mo ago> “…modifying the user's pre-existing material, storyboards in this case…” Let me understand this. You’re saying this Flux model takes as input your own images and drawings and then modifies them only? If I understand this correctly, then it would get past the authorship safeguards public llms put up every time you ask for an illustration in the “style of”. Yes?