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I had a conversation with my industrial design teacher at university once about how slight ugly and uncommon design might have a positive effect on consumer dem
by lovlar 4mo ago
I had a conversation with my industrial design teacher at university once about how slight ugly and uncommon design might have a positive effect on consumer demand over time.
I don’t know if there is a psychological term for that phenomena in design but I think it’s related with mere-exposure effect [1]. A design that stands out and is uncommon, will evolve a deeper relationship over time with the observer than a well-polished predictable design.
1. https://en.wikipedia.org/wiki/Mere-exposure_effect https://en.wikipedia.org/wiki/Mere-exposure_effect
- dist-epoch 4mo agoBalenciaga
- servo_sausage 4mo agoThe problem is that the eFerrari looks like a slightly improved bog-standard $40k Chinese EV crossover suppository. It's not all that ugly, it just doesn't really hit any Ferrari design language, or even do something interesting enough to justify the extreme cost.
- WinstonSmith84 4mo agoThis is an uncommon design for a Ferrari, but this a very common design for commoners. What is more common than a Nissan Leaf? https://en.wikipedia.org/wiki/Nissan_Leaf https://en.wikipedia.org/wiki/Nissan_Leaf