There's an argument to be made for being able to turn on a feature for a certain segment Not just an argument, it's the entire point of feature flags for ui ex

There's an argument to be made for being able to turn on a feature for a certain segment Not just an argument, it's the entire point of feature flags for ui experiments which is an essential practice. Dynamic adjustment of the cohorts (or even just an immediate kill switch if it's a disaster) is required.