> Marketing and innovation produce results; all the rest are costs. Applying this broadly to most firms today you can divide this up into: > 1. The producers a

> Marketing and innovation produce results; all the rest are costs. Applying this broadly to most firms today you can divide this up into: > 1. The producers and marketers (PMs/Sales). [...] > 2. The leadership (CEO/VPs). [...] I'm sorry, what? Product managers are producers and executive leadership are innovators, but engineers are just waste?