I'm not sure I agree. There are new models of pairing celebrities with startups that doesn't require 10% equity, or pairing them as your personal spokes person.

I'm not sure I agree. There are new models of pairing celebrities with startups that doesn't require 10% equity, or pairing them as your personal spokes person. Atom Factory's investment arm seems to be pioneering a new model here (www.AFSquare.com)