Now we’re into a conversation about degree, and not principle. Yes, it could be small, applied like a sales tax a percentage of the spend on advertising. The id

Now we’re into a conversation about degree, and not principle. Yes, it could be small, applied like a sales tax a percentage of the spend on advertising. The idea would be to create a price disincentive to do it. Ultimately, it’s a form of digital pollution, so the less we have of it the better (in my view).