I’ve heard about that “open secret” and I don’t understand. What’s the incentive for Anthropic to pump up the token usage on their top end plan? Is it to move

I’ve heard about that “open secret” and I don’t understand. What’s the incentive for Anthropic to pump up the token usage on their top end plan? Is it to move Pro users up to Max? That’s the only plausible idea I can think of.