You said: > No, we pay less for it. But there's much higher demand so overall use goes up. This is economics 101, not a paradox. To clarify how I read you: "

You said: > No, we pay less for it. But there's much higher demand so overall use goes up. This is economics 101, not a paradox. To clarify how I read you: "If the price goes down, more people will want to buy, hence more units are sold" The paradox is that _one_ person, or entity, pays more as the price goes down.