Your toaster is well... a toaster. And even something as simple toaster might need some customer support. These things do fail quite often, sometimes dangerous

Your toaster is well... a toaster. And even something as simple toaster might need some customer support. These things do fail quite often, sometimes dangerously. Increase complexity even a little; or worse, deal with a service (phone, internet, subscriptions, etc) and you will need this safety net. Nothing is 100% reliable in this world.