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OP here -- the numbers are in no way bogus, all sourcing information and methodologies are listed on the page itself (see the bottom left * on each 'slide'). W
by pospischil 14y ago
OP here -- the numbers are in no way bogus, all sourcing information and methodologies are listed on the page itself (see the bottom left * on each 'slide').
Would love to understand what gave you that impression, as we work hard to build content like this, and hate to see it shrugged off.
- mattmanser 14y agounsubscribing costs U.S. retailers about $5.8 billion per year Utter nonsense. /end thread
- pacaro 14y agoThe telling part is that they say... "Custora's research shows that stores on average lose roughly 1.75% of revenue every year due to unsubscribes." This is remarkably similar (in amount) to loss through shrinkage at bricks and mortar stores, which is estimated at 1.7% (according to one source I bothered to find) [1] - but while retailers take steps to reduce shrinkage, there is a cost/benefit balance in play and a certain amount is inevitable, maybe the same is true of unsubscribe I'm more curious about how that 1.75% compares from other sources of lost revenue; how does it compare to the cost of processing returns, or fraud, or just basic transaction costs, &c? Maybe it's significant, maybe it's noise, but without anything to compare it to, who knows [1] http://www.jrrobertssecurity.com/security-news/security-crime-news0024.htm http://www.jrrobertssecurity.com/security-news/security-crim...
- rhizome 14y agoMaybe it's retconning loss figures to a model they already have. If they can fit online expectations to meatspace loss figures, then they don't have to change their models.