$100 worth of education, that will remain seared into the brain ? you should get a paper out of it and sell the technique it to retailers ... i see a lot of

$100 worth of education, that will remain seared into the brain ? you should get a paper out of it and sell the technique it to retailers ... i see a lot of kahneman/ariely patterns here... how about if you string them up in a nice if-else style decision tree ...