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I'm surprised the bottlers didn't try to bottle different sizes and charge pricing differences on the larger bottles that Coke wasn't advertising for. Maybe thi
by asdfprou 14y ago
I'm surprised the bottlers didn't try to bottle different sizes and charge pricing differences on the larger bottles that Coke wasn't advertising for. Maybe this would have cut into their distribution/packaging costs though since the bottlers would be typically making a smaller margin on the larger bottles?
- eru 14y agoIt would also decrease their benefit from the free advertising.