american fast food learned that if they try to hit the business market they can sell higher mark up items. it's why mcdonalds for a long time went to premium ch

american fast food learned that if they try to hit the business market they can sell higher mark up items. it's why mcdonalds for a long time went to premium chicken and premium burgers that were more expensive. they changed strats, but for a while in the US that's what a lot of fast food was doing. they were chasing whales.