1 month is not that long. And also you need to expand your traction meaning: increase the number of downloads. So… marketing. You should try to find your main a

1 month is not that long. And also you need to expand your traction meaning: increase the number of downloads. So… marketing. You should try to find your main acquisition channels and focus on this for now, do not spend your time on trying to improve your product if you don’t have higher number of downloads. If it’s a b2c app then usually conversion rate (install-to-purchase) is around 1-4%.