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Tesla's FSD problem isn't the technology, it's the positioning. It's genuinely good at what it does but selling it as "Full Self-Driving" set an expectation it
by motiw 6mo ago
Tesla's FSD problem isn't the technology, it's the positioning. It's genuinely good at what it does but selling it as "Full Self-Driving" set an expectation it can't meet. If they had framed it as the best safety feature, always aware co-driver watching out for you, people would trust it far more and adoption would be much higher.
- functional_dev 6mo agoGood point, full self driving probably felt like marketing win back then... but now it is a liability. Rebranding now would just highlight all missed promises
- dmix 6mo agoI noticed they call it FSD (Supervised) on their site now https://www.tesla.com/en_ca/fsd/safety https://www.tesla.com/en_ca/fsd/safety probably to differentiate from their limited testing of Robotaxis in Austin https://robotaxitracker.com/?provider=tesla https://robotaxitracker.com/?provider=tesla And there's a community which tracks their progress independently https://teslafsdtracker.com/ https://teslafsdtracker.com/