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> The broad consumer reach of ChatGPT creates a powerful distribution channel into the workplace They mention this line in different forms a couple of times in

> The broad consumer reach of ChatGPT creates a powerful distribution channel into the workplace They mention this line in different forms a couple of times in the article. It’s clear they’re pretty rattled about Anthropic’s momentum in enterprise, I wonder how confident they really are in this rationale.

Ethee 6mo ago
Kind of makes me wonder how 'accelerated' the timeline of publishing this article was based upon the Claude Code leak today. Considering everyone has gotten a sneak peek at what Anthropic is working on OpenAI might be a little worried. This could also just be coincidence, but this piece really does read like self-encouraging fluff.
- changoplatanero 6mo ago
  The timing of this coming out today is cause today is the last day of the month/quarter and has nothing to do with Claude.
  - Ethee 6mo ago
    Ah, yeah that makes way more sense, I always forget about financial quarter timings.
- serioussecurity 6mo ago
  0. These things take an enormous amount of time and coordinating to release.
zmmmmm 6mo ago
It's an interesting strategy, I see a pretty big risk from them leaning into it like this. We already have a vibe in my circles of the old "gmail vs yahoo" type thing where if you saw someone had a yahoo mail address you assumed they were technologically illiterate. Similarly it's mildly embarrassing already to say you used ChatGPT for something. It's not unrecoverable, but it's a pretty steep slippery slope they probably don't want to be anywhere near if they care about enterprise.
- voganmother42 6mo ago
  After the DoD moves? It is not just the technologically illiterate, it is part of the US culture war. OpenAI is the MAGA brand, like tesla.
  - gunsle 6mo ago
    What an absurd leap. OpenAI is the maga brand because they simp for government contracts like any massive company would?
    - voganmother42 6mo ago
      Did you miss the cancel/unsubscribe gpt boycott? It was only about a month ago. Many people I know cancelled/unsubscribed. To be fair though, most people I have talked with needed almost no encouragement to move to anthropic or google (better products, easy to switch etc). Consumer sentiment can change quickly.
      - parineum 6mo ago
        Many people in your bubble cancelled.
        voganmother42 6mo ago
        Perhaps, but it was pretty widely reported on, if you care to look.
        maronato 6mo ago
        Caitlin Kalinowski and other OpenAI employees resigned because of it [1]. ChatGPT uninstalls rose by 295%, downloads fell 13% on day one and a further 5% the next day [2]. One-star reviews spiked 775% overnight, then doubled again the following day [2]. 1.5 million users joined the QuitGPT boycott within days [1]. Claude rose to #1 most downloaded app in the App Store and US usage rose by 51% [2]. New customers are now choosing Claude over OpenAI 70% of the time [1]. And much more. I think it was just your bubble that didn’t cancel it. [1] https://letsdatascience.com/blog/altman-called-the-pentagon-deal-sloppy-1-5-million-users-had-already-left https://letsdatascience.com/blog/altman-called-the-pentagon-... [2] https://www.ibtimes.co.uk/openai-backlash-pentagon-partnership-1783361 https://www.ibtimes.co.uk/openai-backlash-pentagon-partnersh...
kevinqi 6mo ago
I don't know if it's guaranteed to work, but the strategy is real. I know Notion won vs. competitors in the space because they focused on consumer first, and consumers then brought Notion into their workplaces.
- evgen 6mo ago
  I am amused that you think IT is going to respond to an unmanaged LLM tool that operates outside of the LLM policies all serious enterprises have set up by now and say 'wow, that is cool and maybe we should buy in to this!' What is going to happen is that the emplyee who tries to sneak OpenAI into our org is going to have two meetings set up by the end of the day, one with IT to ensure the whatever tool they installed is burned out with fire and one with HR to ensure they know the company policy and acknowledge that another fuck-up like this is a firing offense.
  - hrimfaxi 6mo ago
    What if that employee is in the C-suite?
    - 6031769 6mo ago
      Then the business was already screwed and this makes little difference?
  - thmsths 6mo ago
    Isn't that exactly how the iPhone won though? As another commenter said, once the cool gadget becomes a must have for executives, IT will be told to find a way to make it work.
interludead 6mo ago
I don't read that as "rattled" so much as leaning into the one thing they clearly have that Anthropic doesn't: massive consumer distribution

Ethee 6mo ago

Kind of makes me wonder how 'accelerated' the timeline of publishing this article was based upon the Claude Code leak today. Considering everyone has gotten a sneak peek at what Anthropic is working on OpenAI might be a little worried. This could also just be coincidence, but this piece really does read like self-encouraging fluff.

changoplatanero 6mo ago
The timing of this coming out today is cause today is the last day of the month/quarter and has nothing to do with Claude.
- Ethee 6mo ago
  Ah, yeah that makes way more sense, I always forget about financial quarter timings.
serioussecurity 6mo ago
0. These things take an enormous amount of time and coordinating to release.

zmmmmm 6mo ago

It's an interesting strategy, I see a pretty big risk from them leaning into it like this. We already have a vibe in my circles of the old "gmail vs yahoo" type thing where if you saw someone had a yahoo mail address you assumed they were technologically illiterate. Similarly it's mildly embarrassing already to say you used ChatGPT for something. It's not unrecoverable, but it's a pretty steep slippery slope they probably don't want to be anywhere near if they care about enterprise.

voganmother42 6mo ago
After the DoD moves? It is not just the technologically illiterate, it is part of the US culture war. OpenAI is the MAGA brand, like tesla.
- gunsle 6mo ago
  What an absurd leap. OpenAI is the maga brand because they simp for government contracts like any massive company would?
  - voganmother42 6mo ago
    Did you miss the cancel/unsubscribe gpt boycott? It was only about a month ago. Many people I know cancelled/unsubscribed. To be fair though, most people I have talked with needed almost no encouragement to move to anthropic or google (better products, easy to switch etc). Consumer sentiment can change quickly.
    - parineum 6mo ago
      Many people in your bubble cancelled.
      - voganmother42 6mo ago
        Perhaps, but it was pretty widely reported on, if you care to look.
      - maronato 6mo ago
        Caitlin Kalinowski and other OpenAI employees resigned because of it [1]. ChatGPT uninstalls rose by 295%, downloads fell 13% on day one and a further 5% the next day [2]. One-star reviews spiked 775% overnight, then doubled again the following day [2]. 1.5 million users joined the QuitGPT boycott within days [1]. Claude rose to #1 most downloaded app in the App Store and US usage rose by 51% [2]. New customers are now choosing Claude over OpenAI 70% of the time [1]. And much more. I think it was just your bubble that didn’t cancel it. [1] https://letsdatascience.com/blog/altman-called-the-pentagon-deal-sloppy-1-5-million-users-had-already-left https://letsdatascience.com/blog/altman-called-the-pentagon-... [2] https://www.ibtimes.co.uk/openai-backlash-pentagon-partnership-1783361 https://www.ibtimes.co.uk/openai-backlash-pentagon-partnersh...

kevinqi 6mo ago

I don't know if it's guaranteed to work, but the strategy is real. I know Notion won vs. competitors in the space because they focused on consumer first, and consumers then brought Notion into their workplaces.

evgen 6mo ago
I am amused that you think IT is going to respond to an unmanaged LLM tool that operates outside of the LLM policies all serious enterprises have set up by now and say 'wow, that is cool and maybe we should buy in to this!' What is going to happen is that the emplyee who tries to sneak OpenAI into our org is going to have two meetings set up by the end of the day, one with IT to ensure the whatever tool they installed is burned out with fire and one with HR to ensure they know the company policy and acknowledge that another fuck-up like this is a firing offense.
- hrimfaxi 6mo ago
  What if that employee is in the C-suite?
  - 6031769 6mo ago
    Then the business was already screwed and this makes little difference?
- thmsths 6mo ago
  Isn't that exactly how the iPhone won though? As another commenter said, once the cool gadget becomes a must have for executives, IT will be told to find a way to make it work.

interludead 6mo ago

I don't read that as "rattled" so much as leaning into the one thing they clearly have that Anthropic doesn't: massive consumer distribution