If we fully embrace this generative software concept for the sake of this thread, then the UI/UX, is going to be optimized and personalized to your tastes, skil

If we fully embrace this generative software concept for the sake of this thread, then the UI/UX, is going to be optimized and personalized to your tastes, skills, affinities, and (dis)abilities. Brand comes into the equation as a proxy for trust, so if this whole scenario were to come true, maybe that's not so relevant anymore.