Exactly. The key challenges for us now are: - Expand to more platforms, to increase the total market we can hit. - Improve the product to make it easier for t

Exactly. The key challenges for us now are: - Expand to more platforms, to increase the total market we can hit. - Improve the product to make it easier for the general market to understand. We are hitting early adopter types pretty well, but the majority struggle because it's a complex problem/product. - Figure out how to scale the marketing (the really hard bit ;) )