Because it is decentralised. Google tried to take control over it with gmail but despite doing well, it can never control it. Also, it is your digital identity

Because it is decentralised. Google tried to take control over it with gmail but despite doing well, it can never control it. Also, it is your digital identity, there is no substitute. Don't get me wrong, the entire thing is primitive and outdated AF, but as long as it works and can handle the traffic it is getting, it's not going anywhere.