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You are sold on the Ai snake oil. There are no models that can generate art-directed VFX or motion graphics for multi-second clips without breaking consistency,
by virtualritz 7mo ago
You are sold on the Ai snake oil. There are no models that can generate art-directed VFX or motion graphics for multi-second clips without breaking consistency, missing the mark, fucking up the timing.
An exact color from a customer's brand book? Complex animated typography? Forget it.
Check out my GH profile and who I work for. We're ex blockbuster VFX professionals. We use Ai everywhere. We know what is possible and what isn't.
The market we serve is huge. And every ad we create is bespoke. And the product the ads are for is unique.
A scratch on a rim of the left front wheel? When we do a turntable that scratch needs to be in every frame and the rim can not change number of spokes or the like (that's what latest gen models like Nano Banana v2 still do).
Show me a model that can do this level of detail. They barely manage now for a few seconds for special things like humans. Even there you may get subtle changes of eye or hair color. Anything that is not a human and needs to stay exacty the same each frame: good luck.
But let's assume the models were there today.
Still a dead end because: cost.
You know how much it costs to create a 10-15 second clip with a state-of-art/somewhat useful model on a high VRAM GPU instance vs such a clip that is rendered by a headless Chrome browser on a cheap, low RAM, CPU spot-instance?
We don't use Chrome (see previous post). We use a bespoke 2D/3D renderer with custom Ai/human-fed pipeline. But cricually, there are no final frames ever coming from Ai for now because of the reasons I mentioned at the top.
We're talking multiple orders of magnitude difference in cost.
As of this writing, a 15sec clip w. Veo 2 costs about 7.50 USD. This needs to be two orders of magnitude cheaper to become viable.
tl;dr if we relied on Ai for this, our business would not exist.
- andrewstuart 7mo agoYeah but a browser can’t do what you want either. It does not have deterministic frame control.