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Didn’t Apple themselves at some point release an ad with a teenager using an iPad going “what’s a computer”? They’re pretty aware they’d be cannibalizing their
by jonasdegendt 7mo ago
Didn’t Apple themselves at some point release an ad with a teenager using an iPad going “what’s a computer”?
They’re pretty aware they’d be cannibalizing their lower-end laptop lineup.
- al_borland 7mo agoThat’s their goal (or it used to be). When the iPad was first released the idea was that the iPad would be all 80% of people needed. The metaphor of cars vs trucks was used. For heavy duty work, trucks (Macs) will always be around. For everyone else, a car (iPad) will do just fine. When the iPad nano was released they killed off the best selling iPad, the mini. Their statement on this was that they want to be the one to cannibalize their own products. If they don’t do it someone else will. Look at the iPhone, it made the iPod obsolete. Had they missed the boat on smartphones like Microsoft, they’d be screwed, as the iPod was half the business. Instead, they make way more on iPhones than they ever did on iPods. iPhone replaced the iPod sales and then some.
- theshackleford 7mo ago> When the iPad nano was released they killed off the best selling iPad, the mini. Did you mean the iPod? :)
- al_borland 7mo agoYes. I want to blame auto-correct, but “o” and “a” are so far apart that I’m just not sure. Of course I’ve had modern iOS autocorrect do much worse, because it does what it thinks instead of what I type.