> There is no new dynamic in play, this has been happening to just about every one hit wonder since recording was invented. Some stay, most go. The last 4 par

> There is no new dynamic in play, this has been happening to just about every one hit wonder since recording was invented. Some stay, most go. The last 4 paragraphs of the article go on to describe exactly what the new dynamic is. In addition to the normal bombardment of hearing the song all the time, it is the additional flood of memes that the internet and social media bring about. As the article says: > In the past, the worst thing that could happen to the Song of the Summer was it being played to death. But in the digital age, the pitfalls are boundless. As “Call Me Maybe” is increasingly meme-ified, it runs the risk of becoming completely mummified. and > Simply put: when you think of “Somebody That I Used to Know,” you’re less likely to think of the man, Wally de Backer, but the meme. Both of you arguing about something that isn't even the main point of the article.