1000 true fans and Seth Godin's approach to marketing - that you should focus on the smallest group of people in your market and amaze them These concepts help

1000 true fans and Seth Godin's approach to marketing - that you should focus on the smallest group of people in your market and amaze them These concepts helped me a lot with marketing to consumers and SMBs Also, follow @mtlynch's content - even though he says he's not an expert, I feel that atleast regarding marketing to devs and builders - he is one of the best out there