No matter what you do and how you do it: most likely it will work for some people and won't work for others. If you do what just works for you, that's probably

No matter what you do and how you do it: most likely it will work for some people and won't work for others. If you do what just works for you, that's probably sufficient to be successful. As merrick33 pointed out, it will not hurt to listen to people like 37signals or Joel Spolsky and be inspired by their best ideas. Just don't blame them if goes wrong for you.