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The #1 UX Failure of New Products
- engtech 14y agoOne of the best technique I have ever seen as a user/customer is being able to do the entire call to action without having to log in / fill out forms. eg: if you're going to sell me something, try to convert me into a longer time customer / account holder AFTER you've sold me a product. It essentially means creating accounts on the fly based only on an email address.
- ishake 14y agoAgreed. Too many startups are focused on connecting to the social graph instead of selling a customer on it. If they like your product, they will make sure their friends are on it or hear about it.