Singly's big offer isn't just the federation of identity and identity services/authentication (that's just a value add and a sourcepoint). It's treating content

Singly's big offer isn't just the federation of identity and identity services/authentication (that's just a value add and a sourcepoint). It's treating content as collections of their social objects (status, photo, video, location), and being able to retrieve and manipulate them irrespective of which network they came from.