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Is this really true though? Don't they have ways of tracking the returns on advertising investment? I would have thought that after a certain amount of time the
by Underphil 8mo ago
Is this really true though? Don't they have ways of tracking the returns on advertising investment? I would have thought that after a certain amount of time these ad buys would show themselves as worthless if they actually were.
- frm88 8mo agoNo, it's not really true. Media companies have a whole host of KPI's and tracking methods to evaluate the success/failure of their campaigns/single ads: here's a small summary of some of the KPI's and methods https://www.themediaant.com/blog/methods-of-measuring-advertising-effectiveness/ https://www.themediaant.com/blog/methods-of-measuring-advert...