those are trends. prior to that, it was nike airforces. A business like Nike can't build their business solely on trends. Trends are cyclical, they can bring yo

those are trends. prior to that, it was nike airforces. A business like Nike can't build their business solely on trends. Trends are cyclical, they can bring you massive windfalls, or bankrupt you. Nike was a sports shoe company that forgot it was a sports company and started acting like it was a pure consumer goods company, leaving itself at the whims of fashion trends.